Information design is like both an art and a science, requiring a certain vision of finding what matters.  It is seeing what is around us, finding what is important, and skillfully visualizing it in a way so that it is understandable in the social and environmental context of the audience.

To design information, one cannot design simply. Designing information is, essentially, designing simplicity for the user.

Information design is:

Optimistic: Any problem can be solved through the design process.

Detailed: Do not degrade from the quality of the content. Rather, highlight the most important content.

Styled: For information to be seen, it has to stand out and be attractive.

Audience oriented: Design must fit the environmental, social, economic, and human needs of its audience.

Powerful: Information design changes the ways that we think and interpret our world.